a person wearing a baseball cap
a person wearing a baseball cap

About Me

I'm a 0-to-1 product designer with roots in civil engineering and education, which means I approach design like a systems problem and a human one at the same time.

I've been a founding designer at an AI startup, redesigned complex payment infrastructure, and built consumer products across fintech, edtech, and AI. I do my best work when the problem isn't fully defined yet.

Outside of Work

Outside of work, I’m also drawn to the energy of music, art, and culture.  I love drawing inspiration from underground music scenes, emerging fashion, and experiences that break boundaries.

See my dj life here!

I find joy in both the lively and the quiet - a themed dinner party with friends, a new city to get lost in, a book that changes me, or simply watching how light moves through a space.

Let's Collab

Got a product idea, creative concept, or current mess? Let’s build something worthwhile.

Let's Collab

Got a product idea, creative concept, or current mess? Let’s build something worthwhile.

Let's Collab

Got a product idea, creative concept, or current mess? Let’s build something worthwhile.

Alena You

Alena You

Alena You